{"id":48203,"date":"2025-06-12T12:10:01","date_gmt":"2025-06-12T12:10:01","guid":{"rendered":"https:\/\/theme-dev.cmsmasters.net\/campaigner\/?post_type=projects&amp;p=48203"},"modified":"2025-06-12T12:10:01","modified_gmt":"2025-06-12T12:10:01","slug":"purematter","status":"publish","type":"projects","link":"https:\/\/contentncontent.com\/index.php\/projects\/purematter\/","title":{"rendered":"PureMatter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48203\" class=\"elementor elementor-48203\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1899c4a e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"1899c4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35366a1 e-flex e-con-boxed cmsmasters-block-default e-con e-child\" data-id=\"35366a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6523e42 e-con-full e-flex cmsmasters-block-default e-con e-child\" data-id=\"6523e42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df021b cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"7df021b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">( 01 )<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041fbeb cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"041fbeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ef454 elementor-widget__width-initial elementor-widget-mobile__width-inherit cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"40ef454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tArjuna is a skilled design engineer with a strong portfolio, but his online presence didn\u2019t reflect the quality of his work. He needed a personal site that could showcase his experience, process, and personality \u2014 while also making it easy for potential clients or teams to reach out. The old layout felt flat, lacked structure, and didn\u2019t support storytelling.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3476f50 e-flex e-con-boxed cmsmasters-block-default e-con e-child\" data-id=\"3476f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bad9700 e-con-full e-flex cmsmasters-block-default e-con e-child\" data-id=\"bad9700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e77cd cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"e9e77cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">( 02 )<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386daba cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"386daba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ee42c elementor-widget__width-initial elementor-widget-mobile__width-inherit cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"e1ee42c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe built a sleek one-page website in Framer, designed to highlight work without feeling overwhelming. The layout is built around clarity \u2014 short project summaries, smooth scroll sections, and a contact CTA always within reach. We also added a CMS to manage future case studies and blog posts, making it easy to scale over time. The tone and visuals were inspired by the name &#8220;Arjuna&#8221; \u2014 calm, focused, and intentional.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-separate-animation-selector=\".elementor-widget-cmsmasters-gallery__item\" data-text-animation-class=\"sequental, random\" class=\"elementor-element elementor-element-bf4ba70 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-cmsmasters-gallery\" data-id=\"bf4ba70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;vertical_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;link_to&quot;:&quot;file&quot;,&quot;columns_mobile&quot;:1,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;vertical_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;lazyload&quot;:&quot;yes&quot;}\" data-widget_type=\"cmsmasters-gallery.default\">\n\t\t\t\t\t<div class=\"elementor-widget-cmsmasters-gallery__container\"><a class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\" aria-label=\"Gallery item image\" data-elementor-lightbox-slideshow=\"bf4ba70\" href=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-11.webp\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-11.webp\" data-width=\"1890\" data-height=\"940\"><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-separate-animation-selector=\".elementor-widget-cmsmasters-gallery__item\" data-text-animation-class=\"sequental, random\" class=\"elementor-element elementor-element-bc2e442 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-cmsmasters-gallery\" data-id=\"bc2e442\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;vertical_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;lazyload&quot;:&quot;yes&quot;}\" data-widget_type=\"cmsmasters-gallery.default\">\n\t\t\t\t\t<div class=\"elementor-widget-cmsmasters-gallery__container\"><a class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\" aria-label=\"Gallery item image\" data-elementor-lightbox-slideshow=\"bc2e442\" href=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-13.webp\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-13.webp\" data-width=\"930\" data-height=\"580\"><\/div><\/a><a class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\" aria-label=\"Gallery item image\" data-elementor-lightbox-slideshow=\"bc2e442\" href=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-12.webp\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-12.webp\" data-width=\"930\" data-height=\"580\"><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2098406 e-flex e-con-boxed cmsmasters-block-default e-con e-child\" data-id=\"2098406\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c19a3a e-con-full e-flex cmsmasters-block-default e-con e-child\" data-id=\"3c19a3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c6d5e cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"72c6d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">( 03 )<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e680de cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"7e680de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142b031 elementor-widget__width-initial elementor-widget-mobile__width-inherit cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"142b031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tArjuna\u2019s site now reflects his skill and focus \u2014 helping him stand out in a competitive industry and connect with more aligned opportunities. Arjuna\u2019s site now reflects his skill and focus \u2014 helping him stand out in a competitive industry and connect with more aligned opportunities.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-separate-animation-selector=\".elementor-widget-cmsmasters-gallery__item\" data-text-animation-class=\"sequental, random\" class=\"elementor-element elementor-element-13a83bc cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-cmsmasters-gallery\" data-id=\"13a83bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;vertical_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;link_to&quot;:&quot;file&quot;,&quot;columns_mobile&quot;:1,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;vertical_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;lazyload&quot;:&quot;yes&quot;}\" data-widget_type=\"cmsmasters-gallery.default\">\n\t\t\t\t\t<div class=\"elementor-widget-cmsmasters-gallery__container\"><a class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\" aria-label=\"Gallery item image\" data-elementor-lightbox-slideshow=\"13a83bc\" href=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-14.webp\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/contentncontent.com\/wp-content\/uploads\/2025\/12\/79-open-project-14.webp\" data-width=\"1890\" data-height=\"940\"><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A minimal visual system exploring material contrast and fluidity to create a bold brand presence.<\/p>\n","protected":false},"featured_media":58807,"template":"","meta":{"_acf_changed":false},"project_category":[86],"project_tag":[85],"class_list":["post-48203","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-visual-brand-concept","project_tag-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/projects\/48203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":0,"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/projects\/48203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/media\/58807"}],"wp:attachment":[{"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/media?parent=48203"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/project_category?post=48203"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/contentncontent.com\/index.php\/wp-json\/wp\/v2\/project_tag?post=48203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}